The co-hosting T20 World Cup with the USA is viewed as pivotal for attracting sponsors, broadcasters, and a fresh wave of fans.
The Caribbean Cricket West Indies (CWI) and Johnny Grave, CEO of the upcoming T20 World Cup 2024, have emphasized the crucial role the tournament plays in fostering cricket’s growth in the North American time zone. In a recent interview, Grave shed light on the strategic decision behind co-hosting the event with the USA, the invaluable lessons learned from the 2007 ODI World Cup, and the long-term benefits this event will bring to West Indies cricket.
Strategic Investment in Time and Territory:
“We chose to bid for the T20 World Cup jointly with the USA over other opportunities between now and 2031 because we fundamentally believe in the importance of growing the sport in our time zone,” stated Grave. This strategic move is driven by two key factors, the sizeable West Indian diaspora in North America and the USA’s position as the world’s most developed sports market.
“With a large Caribbean community already residing in the USA, we have a built-in fan base eager to embrace the tournament,” explained Grave. “Furthermore, the USA’s immense potential as a cricket market is undeniable. By attracting high-value sponsors and broadcasters, this tournament can pave the way for a sustainable future for cricket in the region.”
Lessons from the Past, Vision for the Future:
The 2007 ODI World Cup, hosted by the Caribbean, holds a special place in the hearts of many cricketing fans. The electrifying atmosphere, coupled with the West Indies’ historic victory, showcased the power of cricket to unite and inspire.
“The 2007 World Cup was a game-changer for cricket in the Caribbean,” acknowledged Grave. “It instilled a sense of pride and passion for the sport, something we aim to reignite and amplify on a global scale with the 2024 T20 World Cup.”
But Grave acknowledges that there are things from the past that need to be addressed. “Despite a surge in interest during the 2007 tournament, it proved insufficient to maintain long-term growth,” he said. “Our goal this time is to leave a lasting legacy. In order to ensure that cricket survives beyond the World Cup, we are collaborating with grassroots organisations and educational institutions to bring the game to a new generation.”
Beyond the Game, Opportunities for West Indies Cricket:
The T20 World Cup presents a multitude of opportunities for West Indies cricket beyond just financial gains. “That event serves as a platform to exhibit the distinctive cricketing talent and lively culture of the Caribbean on a global stage,” said Grave. “It’s a chance to inspire a new generation of players and attract potential investors to support the development of our infrastructure and academies.”
He continued, emphasizing that it presents a chance to enhance our bonds with the West Indian diaspora, reinforcing their attachment to the land and culture they cherish.
A New Era for the Caribbean Cricket?
For the Caribbean, the 2024 T20 World Cup is more than just a cricket competition. It’s a calculated investment in the future of cricket in the area, an opportunity to revive historical glory, and a way to teach the game to a younger audience. According to Johnny Grave, “This is our opportunity to light the spark for a cricketing dawn in North America, and ensure the flame of passion for the sport continues to burn brightly in the Caribbean for years to come.”
